Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting.

Jun Wang Weinan Zhang Shuai Yuan

Published in: CoRR (2016)

Keyphrases

display advertising
advertising campaigns
real time
behavioral targeting
online advertising
budget constraints
search advertising
web pages
digital libraries
control system
low cost
information retrieval
search algorithm
image retrieval
user behavior
combinatorial auctions