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A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising.

Bowei ChenShuai YuanJun Wang
Published in: ADKDD@KDD (2014)
Keyphrases
  • pricing model
  • pricing mechanism
  • real time
  • display advertising
  • supply chain
  • budget constraints
  • quality of service
  • online advertising
  • bi level
  • user interface
  • convertible bonds