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An empirical study of reserve price optimisation in real-time bidding.

Shuai YuanJun WangBowei ChenPeter MasonSam Seljan
Published in: KDD (2014)
Keyphrases
  • real time
  • low cost
  • control system
  • data acquisition
  • high speed
  • data sets
  • neural network
  • real world
  • artificial intelligence
  • cooperative