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Sean M. Campbell
ORCID
Publication Activity (10 Years)
Years Active: 2017-2020
Publications (10 Years): 2
Top Topics
Scientific Papers
Long Term
Special Issue
Website
Top Venues
ProComm
IEEE Trans. Prof. Commun.
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Publications
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Kim Sydow Campbell
,
Jefrey S. Naidoo
,
Sean M. Campbell
Hard or Soft Sell? Understanding White Papers as Content Marketing.
IEEE Trans. Prof. Commun.
63 (1) (2020)
Kim Sydow Campbell
,
Jefrey S. Naidoo
,
Sean M. Campbell
Extended abstract: Hard- and soft-sell marketing in white papers.
ProComm
(2017)