Jefrey S. Naidoo

Publication Activity (10 Years)

Years Active: 2014-2020
Publications (10 Years): 4

Top Topics

Chance Discovery

Extended Abstract

Data Visualization

Individual Preferences

Top Venues

IEEE Trans. Prof. Commun.

Publications

Kim Sydow Campbell, Jefrey S. Naidoo, Sean M. Campbell
Hard or Soft Sell? Understanding White Papers as Content Marketing. IEEE Trans. Prof. Commun. 63 (1) (2020)
Kim Sydow Campbell, Jefrey S. Naidoo, Sean M. Campbell
Extended abstract: Hard- and soft-sell marketing in white papers. ProComm (2017)
Kim Sydow Campbell, Nicole Amare, Erin Kane, Alan Manning, Jefrey S. Naidoo
Plain-Style Preferences of US Professionals. IEEE Trans. Prof. Commun. 60 (4) (2017)
Jefrey S. Naidoo, Kim Sydow Campbell
Extended abstract: Best practices for data visualization. IPCC (2016)
Jefrey S. Naidoo, Kim Sydow Campbell
A genre analysis of high-tech marketing white papers: A report of research-in-progress. IPCC (2014)