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Hard or Soft Sell? Understanding White Papers as Content Marketing.

Kim Sydow CampbellJefrey S. NaidooSean M. Campbell
Published in: IEEE Trans. Prof. Commun. (2020)
Keyphrases
  • special issue
  • data mining
  • multimedia content
  • multimedia
  • social media
  • scientific papers
  • metadata
  • web content
  • special section
  • decision making
  • website
  • long term
  • selected papers
  • short and long term