Extended abstract: Hard- and soft-sell marketing in white papers.

Kim Sydow Campbell Jefrey S. Naidoo Sean M. Campbell

Published in: ProComm (2017)

Keyphrases

extended abstract
special issue
long term
website
consumer behavior
decision making
class probability estimation
data mining
customer relationship management
social media
annual conference
marketing strategies
invited talk
data sets
digital libraries
machine learning
neural network