Sanjay K. Dhar

Publication Activity (10 Years)

Years Active: 2010-2022
Publications (10 Years): 1

Publications

Ali Goli, Simha Mummalaneni, Pradeep K. Chintagunta, Sanjay K. Dhar
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales. Mark. Sci. 41 (6) (2022)
Upender Subramanian, Jagmohan S. Raju, Sanjay K. Dhar, Yusong Wang
Competitive Consequences of Using a Category Captain. Manag. Sci. 56 (10) (2010)