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Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales.

Ali GoliSimha MummalaneniPradeep K. ChintaguntaSanjay K. Dhar
Published in: Mark. Sci. (2022)
Keyphrases
  • tv shows
  • human interactions
  • closed captions
  • software engineering
  • text classification
  • social networks
  • three dimensional
  • feature extraction
  • information extraction
  • video clips