Pradeep K. Korgaonkar

Publication Activity (10 Years)

Years Active: 2002-2018
Publications (10 Years): 1

Top Topics

Targeted Advertising

Click Prediction

Shopping Behavior

Positively Correlated

Top Venues

Electron. Commer. Res. Appl.

Publications

John T. Gironda, Pradeep K. Korgaonkar
iSpy? Tailored versus Invasive Ads and Consumers' Perceptions of Personalized Advertising. Electron. Commer. Res. Appl. 29 (2018)
Pradeep K. Korgaonkar, Ronnie Silverblatt, Enrique P. Becerra
The Hispanic View of E-mail, Popup, and Banner Advertising. Int. J. E Bus. Res. 6 (2) (2010)
Pradeep K. Korgaonkar, Bay O'Leary, Ronnie Silverblatt
Critical Factors to Successful Website Development: Opinions of Website Designers and Developers. Int. J. E Bus. Res. 5 (4) (2009)
Pradeep K. Korgaonkar, Bay O'Leary
Management, Market, and Financial Factors Separating Winners and Losers in E-Business. J. Comput. Mediat. Commun. 11 (4) (2006)
Pradeep K. Korgaonkar, Ronnie Silverblatt, Tulay Girard
Online retailing, product classifications, and consumer preferences. Internet Res. 16 (3) (2006)
Pradeep K. Korgaonkar, Ronnie Silverblatt, Enrique P. Becerra
Hispanics and Patronage Preferences for Shopping From the Internet. J. Comput. Mediat. Commun. 9 (3) (2004)
Lori D. Wolin, Pradeep K. Korgaonkar
Web advertising: gender differences in beliefs, attitudes and behavior. Internet Res. 13 (5) (2003)
Pradeep K. Korgaonkar, Lori D. Wolin
Web usage, advertising, and shopping: relationship patterns. Internet Res. 12 (2) (2002)
Tulay Girard, Ronnie Silverblatt, Pradeep K. Korgaonkar
Influence of Product Class on Preference for Shopping on the Internet. J. Comput. Mediat. Commun. 8 (1) (2002)