iSpy? Tailored versus Invasive Ads and Consumers' Perceptions of Personalized Advertising.
John T. GirondaPradeep K. KorgaonkarPublished in: Electron. Commer. Res. Appl. (2018)
Keyphrases
- search advertising
- online advertising
- targeted advertising
- display advertising
- search engine
- contextual advertising
- sponsored search
- click prediction
- user behavior
- advertising campaigns
- behavioral targeting
- consumer behavior
- click through rate
- comparison shopping
- personal preferences
- e learning
- web search
- attitudes toward
- user profiles
- internet search engines
- user preferences
- positively correlated
- context aware
- marketing campaigns
- shopping behavior
- user modeling
- user centric
- adaptive learning
- website