John T. Gironda

Publication Activity (10 Years)

Years Active: 2018-2018
Publications (10 Years): 1

Top Topics

Targeted Advertising

Click Prediction

Shopping Behavior

Positively Correlated

Top Venues

Electron. Commer. Res. Appl.

Publications

John T. Gironda, Pradeep K. Korgaonkar
iSpy? Tailored versus Invasive Ads and Consumers' Perceptions of Personalized Advertising. Electron. Commer. Res. Appl. 29 (2018)