Web usage, advertising, and shopping: relationship patterns.

Pradeep K. Korgaonkar Lori D. Wolin

Published in: Internet Res. (2002)

Keyphrases

web usage
web logs
web usage mining
website
web access
user sessions
log files
usage patterns
pattern discovery
data mining techniques
online shopping
shopping behavior
databases
frequent patterns
multi dimensional
information extraction
data analysis