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Influence of Product Class on Preference for Shopping on the Internet.

Tulay GirardRonnie SilverblattPradeep K. Korgaonkar
Published in: J. Comput. Mediat. Commun. (2002)
Keyphrases
  • internet shopping
  • factors influencing
  • service quality
  • neural network
  • data sets
  • life cycle
  • preference relations
  • customer satisfaction
  • product recommendation
  • online retailers
  • purchase decision