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The Hispanic View of E-mail, Popup, and Banner Advertising.
Pradeep K. Korgaonkar
Ronnie Silverblatt
Enrique P. Becerra
Published in:
Int. J. E Bus. Res. (2010)
Keyphrases
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email
multiple views
mobile advertising
data mining
spam filtering
instant messaging
case study
multiscale
data warehouse
social networking
spam detection
spam e mail