Pei-Chu Hung

Publication Activity (10 Years)

Years Active: 2019-2020
Publications (10 Years): 2

Top Topics

Pricing Strategies

Purchase Decision

Online Consumer Reviews

Behavioral Intention

Top Venues

Publications

Wen-Kuo Chen, Pei-Chu Hung, Cheng-Kun Chen, Hua-Sheng Pan
Understanding Consumers' Post-Purchase Dissonance by Online Impulse Buying-Beauty Product. ICMECG (2020)
Wen-Kuo Chen, Pei-Chu Hung, Pi-Ying Hsu, Szu-Ting Liu
The influence of shopping values on consumers' behavioral intention on m-shopping. IC4E (2019)