Understanding Consumers' Post-Purchase Dissonance by Online Impulse Buying-Beauty Product.
Wen-Kuo ChenPei-Chu HungCheng-Kun ChenHua-Sheng PanPublished in: ICMECG (2020)
Keyphrases
- online retailers
- comparison shopping
- online stores
- product information
- internet shopping
- grocery shopping
- online shopping
- shopping behavior
- product recommendation
- purchase decision
- competitive advantage
- consumer behavior
- pricing strategies
- website
- search costs
- factors influencing
- online learning
- decision making
- value added services
- marketing strategies
- real time
- purchase intention
- product reviews
- online consumer reviews
- online shoppers