Cheng-Kun Chen

Publication Activity (10 Years)

Years Active: 2020-2021
Publications (10 Years): 3

Top Topics

Marketing Strategies

Purchase Behavior

Online Shoppers

Cognitive Tasks

Top Venues

Publications

Wen-Kuo Chen, Cheng-Kun Chen, Andri Dayarana K. Silalahi
Understanding Consumers' Post-purchase Behavior by Cognitive Dissonance and Emotions in the Online Impulse Buying Context. IRI (2021)
Wen-Kuo Chen, Pei-Chu Hung, Cheng-Kun Chen, Hua-Sheng Pan
Understanding Consumers' Post-Purchase Dissonance by Online Impulse Buying-Beauty Product. ICMECG (2020)
Wen-Kuo Chen, Yen-Ling Lin, Hua-Sheng Pan, Cheng-Kun Chen
Research on Online Impulsive Buying and Post-Purchase Dissonance. IRI (2020)