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The influence of shopping values on consumers' behavioral intention on m-shopping.
Wen-Kuo Chen
Pei-Chu Hung
Pi-Ying Hsu
Szu-Ting Liu
Published in:
IC4E (2019)
Keyphrases
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online shopping
internet shopping
shopping behavior
factors influencing
online stores
behavioral intention
online retailers
factors that influence
factors that affect
technology adoption
purchase decision