Parissa Haghirian

Publication Activity (10 Years)

Years Active: 2002-2009
Publications (10 Years): 0

Publications

Erik Wende, Parissa Haghirian
Storytelling as a tool for knowledge transfer in the IT industry. ECIS (2009)
Parissa Haghirian, Maria Madlberger, Akihiro Inoue
Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes. HICSS (2008)
Parissa Haghirian, Akihiro Inoue
An advanced model of consumer attitudes toward advertising on the mobile internet. Int. J. Mob. Commun. 5 (1) (2007)
Parissa Haghirian, Maria Madlberger
Cross-cultural consumer perceptions of advertising via mobile devices - some evidence from Europe and Japan. ECIS (2006)
Parissa Haghirian, Maria Madlberger, Andrea Tanuskova
Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents. HICSS (2005)
Parissa Haghirian, Maria Madlberger
Consumer Attitude toward Advertising via Mobile Devices - An Empirical Investigation among Austrian Users. ECIS (2005)
Astrid Dickinger, Parissa Haghirian, Jamie Murphy, Arno Scharl
An Investigation and Conceptual Model of SMS Marketing. HICSS (2004)
Parissa Haghirian
Does culture really matter? Cultural influences on the knowledge transfer process within multinational corporations. ECIS (2003)
Bernd Simon, Parissa Haghirian, Bodo B. Schlegelmilch
Case Study Teaching Via Collaborative Information Technology. ECIS (2002)