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Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes.

Parissa HaghirianMaria MadlbergerAkihiro Inoue
Published in: HICSS (2008)
Keyphrases
  • mobile advertising
  • case study
  • software engineering
  • decision support
  • internet advertising
  • neural network
  • real world
  • search engine
  • multistage
  • attitudes toward
  • economic development
  • initial stages
  • united nations