Cross-cultural consumer perceptions of advertising via mobile devices - some evidence from Europe and Japan.
Parissa HaghirianMaria MadlbergerPublished in: ECIS (2006)
Keyphrases
- cross cultural
- mobile devices
- consumer behavior
- internet advertising
- mobile phone
- context aware
- united states
- mobile learning
- virtual teams
- language proficiency
- north america
- smart phones
- mobile computing
- online shopping
- mobile technologies
- location based services
- communication technologies
- online advertising
- electronic commerce
- mobile users
- desktop computers
- internet marketing
- purchase intention
- cultural differences
- computing devices
- united kingdom
- embedded devices
- attitudes toward
- mobile environments
- mobile applications
- location aware
- purchase behavior
- learning activities
- hong kong
- information systems