Consumer Attitude toward Advertising via Mobile Devices - An Empirical Investigation among Austrian Users.
Parissa HaghirianMaria MadlbergerPublished in: ECIS (2005)
Keyphrases
- mobile devices
- smart phones
- online shopping
- shopping behavior
- mobile applications
- internet advertising
- mobile services
- consumer behavior
- user interface
- mobile learning
- desktop computers
- mobile terminals
- recommender systems
- information sources
- user interaction
- user experience
- targeted advertising
- search behavior
- location aware
- user centric
- location information
- search engine
- statistically significant
- electronic commerce
- user profiles
- context aware