Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents.
Parissa HaghirianMaria MadlbergerAndrea TanuskovaPublished in: HICSS (2005)
Keyphrases
- mobile advertising
- internet advertising
- consumer behavior
- online advertising
- data mining
- mobile devices
- website
- long term
- mobile payment
- telecommunications industry
- decision making
- social media
- mobile phone
- marketing campaigns
- learning experience
- mobile learning
- mobile services
- customer relationship management
- internet marketing
- advertising campaigns