An Investigation and Conceptual Model of SMS Marketing.

Astrid Dickinger Parissa Haghirian Jamie Murphy Arno Scharl

Published in: HICSS (2004)

Keyphrases

conceptual model
mobile phone
data model
email
social media
data mining
high level
data warehouse
object oriented
entity relationship
knowledge base
decision making
query language
conceptual models
domain ontology
databases
database systems
prior knowledge
information systems
learning algorithm
conceptual data model