Nadia Abou Nabout

Publication Activity (10 Years)

Years Active: 2013-2020
Publications (10 Years): 1

Top Topics

Disaster Management

Sponsored Search

Search Advertising

Decision Support

Top Venues

Publications

Christina Uhl, Nadia Abou Nabout, Klaus Miller
How Much Ad Viewability is Enough? The Effect of Display Ad Viewability on Advertising Effectiveness. CoRR (2020)
Bernd Skiera, Nadia Abou Nabout
Practice Prize Paper - PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising. Mark. Sci. 32 (2) (2013)