How Much Ad Viewability is Enough? The Effect of Display Ad Viewability on Advertising Effectiveness.

Christina Uhl Nadia Abou Nabout Klaus Miller

Published in: CoRR (2020)

Keyphrases

sponsored search
advertising campaigns
display advertising
targeted advertising
behavioral targeting
online advertising
contextual advertising
wide range
search advertising
user experience
database
databases
neural network
genetic algorithm
case study
internet advertising