Christina Uhl

Publication Activity (10 Years)

Years Active: 2020-2020
Publications (10 Years): 1

Top Topics

Internet Advertising

Behavioral Targeting

Top Venues

Publications

Christina Uhl, Nadia Abou Nabout, Klaus Miller
How Much Ad Viewability is Enough? The Effect of Display Ad Viewability on Advertising Effectiveness. CoRR (2020)