Practice Prize Paper - PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising.
Bernd SkieraNadia Abou NaboutPublished in: Mark. Sci. (2013)
Keyphrases
- decision support system
- search engine
- sponsored search auctions
- decision making
- decision support
- decision makers
- sponsored search
- expert systems
- management system
- support systems
- web search
- web search engines
- multicriteria decision making
- information retrieval
- risk management
- marginal utility
- marketing strategies
- agent based architecture
- online advertising
- decision process
- data warehouse
- emergency management
- search advertising
- clinical trials
- management information systems
- disaster management
- database systems
- medical decision support systems
- artificial intelligence
- databases