Manuel Sousa Pereira

Publication Activity (10 Years)

Years Active: 2021-2023
Publications (10 Years): 6

Top Topics

Consumer Behavior

Database Marketing

Purchase Decision

Internet Shopping

Top Venues

Publications

Manuel Sousa Pereira, António Cardoso, Manuel José Fonseca, Joana Borges, Bruno Pereira, Tatiana Carvalho
The Influence of In-Store Music on the Consumer's Shopping Experience. WorldCIST (4) (2023)
António Cardoso, Jorge Esparteiro Garcia, Manuel Sousa Pereira, Stécy Nasri
The Digitalization of the Event Industry - Mobile and Internet Applications as a Tool to Improve Event Communication and Experiences: A Case Study of a French Event App Start-Up. WorldCIST (4) (2023)
José Carlos Sá, Manuel Sousa Pereira, Sérgio Almeida
Lean Marketing: Application of the Lean Six Sigma to Marketing - Case Study. WorldCIST (3) (2022)
José Carlos Sá, Manuel Sousa Pereira, Sérgio Almeida
Lean Marketing: Application of the Lean Six Sigma to Marketing - Case Study. WorldCIST (2) (2022)
Manuel Sousa Pereira, António Cardoso, Carlota Fernandes, Sandra Rodrigues, Frederico D'Orey
The Influence of the Image and Photography of E- Commerce Products on the Purchase Decision of Online Consumers. IoECon (2022)
António M. G. Pinheiro, Manuel Sousa Pereira, Helena Sofia Rodrigues
The Influence of Sponsorship on Purchase Intent: Oakley Brand Case Study. ICCSA (2) (2021)