The Influence of Sponsorship on Purchase Intent: Oakley Brand Case Study.

António M. G. Pinheiro Manuel Sousa Pereira Helena Sofia Rodrigues

Published in: ICCSA (2) (2021)

Keyphrases

case study
user perceptions
electronic commerce
lessons learned
main conclusions
product information
knowledge base
social influence
factors influencing
internet shopping
data sets
information diffusion
web services
social networks
data mining
real world
neural network