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Lean Marketing: Application of the Lean Six Sigma to Marketing - Case Study.
José Carlos Sá
Manuel Sousa Pereira
Sérgio Almeida
Published in:
WorldCIST (3) (2022)
Keyphrases
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case study
social media
customer relationship management
long term
marketing strategies
consumer behavior
database marketing
data mining
website
real world
decision making
high tech
database systems
short and long term