Lean Marketing: Application of the Lean Six Sigma to Marketing - Case Study.

José Carlos Sá Manuel Sousa Pereira Sérgio Almeida

Published in: WorldCIST (2) (2022)

Keyphrases

case study
data mining
social media
website
customer relationship management
real time
consumer behavior
potential customers
artificial intelligence
decision making
business process
data mining technology
direct marketing
database marketing
telecommunications industry