Malte Brettel

Publication Activity (10 Years)

Years Active: 1997-2023
Publications (10 Years): 20

Top Topics

Business Models

Shopping Behavior

Top Venues

Electron. Commer. Res. Appl.

Publications

Alena Glanz, Andrea Greven, Malte Brettel
The Impact of CEOs' technological Frame on Organizational Agility and the Mediating effect of Digital Business Capabilities: an Empirical Analysis. ECIS (2023)
Nik Tavakoli Darestani, Sebastian Kruse, Christoph Maus, Malte Brettel
Goal Size Signaling in Entrepreneurial Finance: Evidence for Costless and Simultaneous Signaling in Initial Coin Offerings. ICIS (2022)
Florian Wedel, Sebastian Kruse, Christoph Maus, Malte Brettel
"Digital In, Digital Out?" - Evidence for a Curvilinear Relationship Between IT Experience in Top Management Teams and Firms' Digital Orientation. ICIS (2022)
Sebastian Eisele, Malte Brettel
Value Creation through Strategic Investments in Digital Technologies: the Role of Organizational Agility. ECIS (2021)
Caroline V. Grau, Colin Schulz, David Bendig, Malte Brettel
Who Matters After Fundraising? Empirical Examination of Venture Survival in the Blockchain Ecosystem. ICIS (2021)
Ireen Kulish, Andrea Greven, Malte Brettel
Digital Strategy as a Key Mediator of New Product Development Managers' Decision-making Behavior and Innovative Capabilities: an Empirical Analysis. ICIS (2021)
Simona Schamper, Andrea Greven, Malte Brettel
Reconsidering Modularity for Radical Innovation in the Digital World. ICIS (2020)
Bardo Droege, Steffen Strese, Malte Brettel
Investors' Digital Myopia - The Information Value of Being Digital. ICIS (2019)
Caroline Julia Meder, Jan Kemper, Malte Brettel
How Creative cues determine Online response to TV Commercials: an Empirical Investigation for Digital-Native Brands. ECIS (2019)
Günther Schuh, Malte Brettel, Jan-Philipp Prote, Andreas Gützlaff, Frederick Sauermann, Katharina Thomas, Mario Piel
From a Theory of Production to Data-Based Business Models. APMS (2) (2019)
Micha Schildmann, David Bendig, Malte Brettel
Creating Business Value through Social Media: an Investigation of the Dynamic Relationship between Social Media, Brand equity and Firm Risk. ECIS (2019)
Sebastian Beutel, David Bendig, Malte Brettel
The Intangible Value of Digitalization - Assessing the Relationship of Digital Orientation and Intangible Value Drivers. ICIS (2019)
Mayur Jha, Jan Kemper, Malte Brettel
Product Uncertainty in Online Markets: The Influence of Situational Factors and Individual Characteristics on Purchase Decision Reversal. HICSS (2019)
Frederike von Aswege, Jan Kemper, Malte Brettel
The Impact of Service Failure Controllability and Relationship Strength on Post-Complaint Consumer Behavior - An Empirical Analysis. HICSS (2018)
Robert Maximilian Grüschow, Malte Brettel
Managing Payment Transaction Costs at Multinational Online Retailers. Int. J. Electron. Commer. 22 (1) (2018)
Sebastian Feuß, Malte Brettel
Credence Goods in Online Markets: An Empirical Analysis of Returns and Sales After Returns. ECIS (2018)
Daniel Schellong, Jan Kemper, Malte Brettel
Generating Consumer Insights from Big Data Clickstream Information and the Link with Transaction-Related Shopping Behavior. ECIS (2017)
Tobias Lohse, Jan Kemper, Malte Brettel
How Online Customer Reviews Affect Sales and Return Behavior - an Empirical Analysis in Fashion E-Commerce. ECIS (2017)
Robert Maximilian Grüschow, Jan Kemper, Malte Brettel
How do different payment methods deliver cost and credit efficiency in electronic commerce? Electron. Commer. Res. Appl. 18 (2016)
Daniel Schellong, Jan Kemper, Malte Brettel
Clickstream Data as a Source to Uncover con-Sumer Shopping Types in a Large-Scale Online Setting. ECIS (2016)
Robert Maximilian Grüschow, Jan Kemper, Malte Brettel
Do Transaction Costs of Payment Systems Differ Across Customers in E-commerce? ECIS (2015)
David Heuer, Malte Brettel, Jan Kemper
Brand competition in fashion e-commerce. Electron. Commer. Res. Appl. 14 (6) (2015)
Malte Brettel, Monika Oswald, Tessa Flatten
Alignment of market orientation and innovation as a success factor: a five-country study. Technol. Anal. Strateg. Manag. 24 (2) (2012)
Jan Schlueter, Dominik Schmitz, Malte Brettel, Matthias Jarke, Ralf Klamma
Causal vs. Effectual Behavior - Support for Entrepreneurs. iStar (2011)
Malte Brettel, Andreas Engelen, Florian Heinemann, Andreas Kessell
Market Orientation in Emerging Firms: Towards a More Rigorous Understanding of Entrepreneurial Marketing. Int. J. E Entrepreneurship Innov. 1 (4) (2010)
Malte Brettel, Ove Jensen, Kai Sautter
Das Dozentenbewertungssystem der WHU Koblenz als Informationssystem. Wirtschaftsinf. 39 (6) (1997)