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Micha Schildmann
Publication Activity (10 Years)
Years Active: 2019-2019
Publications (10 Years): 1
Top Topics
Big Data
Brand Image
High Risk
Social Networking Sites
Top Venues
ECIS
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Publications
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Micha Schildmann
,
David Bendig
,
Malte Brettel
Creating Business Value through Social Media: an Investigation of the Dynamic Relationship between Social Media, Brand equity and Firm Risk.
ECIS
(2019)