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Creating Business Value through Social Media: an Investigation of the Dynamic Relationship between Social Media, Brand equity and Firm Risk.
Micha Schildmann
David Bendig
Malte Brettel
Published in:
ECIS (2019)
Keyphrases
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social media
social networking
social media streams
social networks
social interaction
brand image
information systems
social media data
data sets
information technology
risk assessment
high risk
data analysis
dynamic environments
big data
empirical evidence
user generated content
social networking sites