Login / Signup
Caroline Julia Meder
Publication Activity (10 Years)
Years Active: 2019-2019
Publications (10 Years): 1
Top Topics
Tv Broadcast
Creative Design
Set Top Box
Top Venues
ECIS
</>
Publications
</>
Caroline Julia Meder
,
Jan Kemper
,
Malte Brettel
How Creative cues determine Online response to TV Commercials: an Empirical Investigation for Digital-Native Brands.
ECIS
(2019)