Login / Signup
Market Orientation in Emerging Firms: Towards a More Rigorous Understanding of Entrepreneurial Marketing.
Malte Brettel
Andreas Engelen
Florian Heinemann
Andreas Kessell
Published in:
Int. J. E Entrepreneurship Innov. (2010)
Keyphrases
</>
short and long term
data mining
strategic decisions
competitive environment
decision making
information technology
market competition
long term
technological innovation
market share
mobile payment
managerial implications
short term
financial services
profit maximizing
small and medium sized