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Khim Yong Goh
ORCID
Publication Activity (10 Years)
Years Active: 2022-2024
Publications (10 Years): 4
Top Topics
Temporal Analysis
Product Reviews
High Impact
Electronic Commerce
Top Venues
IEEE Trans. Engineering Management
J. Assoc. Inf. Syst.
ICIS
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Publications
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Yoon Han
,
Khim Yong Goh
,
Seung Hyun Kim
,
Tuan Quang Phan
The Effect of Ad Image's Sentiment Scores and Mobile Device Attributes on Mobile Ad Response Behavior.
IEEE Trans. Engineering Management
71 (2024)
Ying Zhang
,
Khim Yong Goh
,
Qingliang Wang
Unraveling the Effect of Competing Product Reviews on Consumer Choice and the Moderating Role of Consumer-Reviewer Peer Types.
IEEE Trans. Engineering Management
70 (10) (2023)
Yang Yang
,
Khim Yong Goh
,
Hock-Hai Teo
,
Sharon Swee-Lin Tan
Compete with Me? The Impact of Online Gamified Competition on Exercise Behavior.
J. Assoc. Inf. Syst.
24 (3) (2023)
Yutong Guo
,
Chao Ban
,
Xiao Liu
,
Khim Yong Goh
,
Xixian Peng
,
Jiang Yang
,
Xiaobo Li
Short-Video Marketing in E-commerce: Analyzing and Predicting Consumer Response.
ICIS
(2022)