Khim Yong Goh

Publication Activity (10 Years)

Years Active: 2022-2024
Publications (10 Years): 8

Top Topics

Consumer Behavior

Online Shoppers

Assembly Process

Top Venues

IEEE Trans. Engineering Management

J. Assoc. Inf. Syst.

Publications

Yoon Han, Khim Yong Goh, Seung Hyun Kim, Tuan Quang Phan
The Effect of Ad Image's Sentiment Scores and Mobile Device Attributes on Mobile Ad Response Behavior. IEEE Trans. Engineering Management 71 (2024)
Ying Zhang, Khim Yong Goh, Qingliang Wang
Unraveling the Effect of Competing Product Reviews on Consumer Choice and the Moderating Role of Consumer-Reviewer Peer Types. IEEE Trans. Engineering Management 70 (10) (2023)
Yichen Sun, Shi Ying Lim, Khim Yong Goh
Searching for Product-Market Fit with Externally Developed Components: Effects on Time to Product-Market Fit. ICIS (2023)
Yang Yang, Khim Yong Goh, Hock-Hai Teo, Sharon Swee-Lin Tan
Compete with Me? The Impact of Online Gamified Competition on Exercise Behavior. J. Assoc. Inf. Syst. 24 (3) (2023)
Junghyun Maeng, Khim Yong Goh, Chunmian Ge
Should I Buy Now, Pay Later? An Empirical Study of Consumer Behavior in E-Commerce. ICIS (2023)
Yuting Gao, Zhenhui Jiang, Hailiang Chen, Khim Yong Goh
Unlocking the Psychology of Online Travel Booking: How Price Expectations Affect Consumers. ICIS (2023)
Xinyi Zhang, Khim Yong Goh, Chenshuo Sun
The Effect of Platform-developed AI Price Recommendations Adoption on E-Commerce Platform Sales Distribution. ICIS (2023)
Yutong Guo, Chao Ban, Xiao Liu, Khim Yong Goh, Xixian Peng, Jiang Yang, Xiaobo Li
Short-Video Marketing in E-commerce: Analyzing and Predicting Consumer Response. ICIS (2022)