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Unraveling the Effect of Competing Product Reviews on Consumer Choice and the Moderating Role of Consumer-Reviewer Peer Types.

Ying ZhangKhim Yong GohQingliang Wang
Published in: IEEE Trans. Engineering Management (2023)
Keyphrases
  • consumer reviews
  • product reviews
  • electronic commerce
  • opinion mining
  • machine learning
  • knowledge base
  • sentiment analysis
  • sentiment classification
  • online stores
  • online product reviews