Short-Video Marketing in E-commerce: Analyzing and Predicting Consumer Response.
Yutong GuoChao BanXiao LiuKhim Yong GohXixian PengJiang YangXiaobo LiPublished in: ICIS (2022)
Keyphrases
- consumer behavior
- electronic commerce
- purchasing behavior
- real time
- online shopping
- video data
- purchase behavior
- video streams
- video sequences
- video content
- data mining technology
- space time
- video frames
- website
- multimedia
- spatial and temporal
- key frames
- video analysis
- temporal analysis
- online video
- marketing strategies
- decision making
- electronic markets
- product information
- customer relationship management
- video database
- business models
- video clips
- cross selling
- motion estimation
- long term