Yoon Han

Publication Activity (10 Years)

Years Active: 2014-2024
Publications (10 Years): 2

Top Topics

Targeted Advertising

Portfolio Management

Top Venues

IEEE Trans. Engineering Management

Publications

Yoon Han, Khim Yong Goh, Seung Hyun Kim, Tuan Quang Phan
The Effect of Ad Image's Sentiment Scores and Mobile Device Attributes on Mobile Ad Response Behavior. IEEE Trans. Engineering Management 71 (2024)
Mei Li, Yoon Han, Khim-Yong Goh, Huseyin Cavusoglu
Mobile app portfolio management and developers' performance: An empirical study of the apple app store. Inf. Manag. 59 (8) (2022)
Yoon Han, Khim-Yong Goh, Seung Hyun Kim, Tuan Phan
The Effect of Repeated Ad Exposure and Physical Avoidance on Consumers' Mobile Ad Response. ICIS (2014)