The Effect of Ad Image's Sentiment Scores and Mobile Device Attributes on Mobile Ad Response Behavior.
Yoon HanKhim Yong GohSeung Hyun KimTuan Quang PhanPublished in: IEEE Trans. Engineering Management (2024)
Keyphrases
- mobile devices
- image analysis
- image data
- input image
- image content
- single image
- image features
- context aware
- mobile phone
- low level
- image collections
- template matching
- attribute values
- mobile learning
- image representation
- location aware
- image classification
- feature points
- high resolution
- multiscale
- similarity measure
- edge detection
- image retrieval
- test images
- region of interest
- mobile users
- learning activities
- smart phones
- mobile networks
- sponsored search
- handheld devices
- visual attributes
- search engine
- image pixels
- pixel values
- image matching
- image processing