Searching for Product-Market Fit with Externally Developed Components: Effects on Time to Product-Market Fit.
Yichen SunShi Ying LimKhim Yong GohPublished in: ICIS (2023)
Keyphrases
- market share
- profit maximizing
- market demand
- consumer products
- competitive market
- small and medium sized
- market conditions
- life cycle
- product information
- decision making
- raw material
- product quality
- electronic markets
- software vendors
- manufacturing companies
- product design
- customer demand
- product life cycle
- assembly process
- product reviews
- competitive environment
- business opportunities
- search costs
- production planning
- information technology
- information goods
- early adopters
- pricing strategies