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Huiran Li
ORCID
Publication Activity (10 Years)
Years Active: 2019-2023
Publications (10 Years): 8
Top Topics
Logit Model
Keywords
Bidding Strategies
Budget Constraints
Top Venues
CoRR
Inf. Process. Manag.
Int. J. Electron. Commer.
IMMS
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Publications
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Yanwu Yang
,
Huiran Li
Keyword decisions in sponsored search advertising: A literature review and research agenda.
Inf. Process. Manag.
60 (1) (2023)
Yanwu Yang
,
Huiran Li
Keyword Decisions in Sponsored Search Advertising: A Literature Review and Research Agenda.
CoRR
(2023)
Huiran Li
,
Yanwu Yang
Keyword Targeting Optimization in Sponsored Search Advertising: Combining Selection and Matching.
CoRR
(2022)
Huiran Li
,
Yanwu Yang
Optimal Keywords Grouping in Sponsored Search Advertising under Uncertain Environments.
CoRR
(2022)
Huiran Li
,
Yanwu Yang
Keyword targeting optimization in sponsored search advertising: Combining selection and matching.
Electron. Commer. Res. Appl.
56 (2022)
Huiran Li
,
Yanwu Yang
Optimal Keywords Grouping in Sponsored Search Advertising Under Uncertain Environments.
Int. J. Electron. Commer.
24 (1) (2020)
Huiran Li
,
Yin Guo
,
Menglan Cai
,
Limin Li
MicroRNA-disease association prediction by matrix tri-factorization.
BMC Genom.
21 (S-10) (2020)
Huiran Li
,
Yuguo Lei
,
Yanwu Yang
Bidding Strategies on Adgroup and Keyword Levels in Search Engine Advertising: A Comparison Study.
IMMS
(2019)