Login / Signup
Bidding Strategies on Adgroup and Keyword Levels in Search Engine Advertising: A Comparison Study.
Huiran Li
Yuguo Lei
Yanwu Yang
Published in:
IMMS (2019)
Keyphrases
</>
sponsored search auctions
bidding strategies
search engine
keywords
keyword search
search queries
sponsored search
search advertising
sponsored search advertising
web search
web search engines
electricity markets
test bed
budget constraints
online auctions
web pages
multi unit
market participants
market clearing
internet search engines
continuous double auctions
contextual advertising
online advertising
empirical data
resource allocation
linear programming
case based reasoning
auction mechanisms
cloud computing
logit model
bayesian networks