Yuguo Lei

Publication Activity (10 Years)

Years Active: 2019-2019
Publications (10 Years): 2

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Publications

Baozhu Feng, Yuguo Lei
Cooperative Advertising Strategies in Search Engine Advertising. IMMS (2019)
Huiran Li, Yuguo Lei, Yanwu Yang
Bidding Strategies on Adgroup and Keyword Levels in Search Engine Advertising: A Comparison Study. IMMS (2019)