Cooperative Advertising Strategies in Search Engine Advertising.
Baozhu FengYuguo LeiPublished in: IMMS (2019)
Keyphrases
- cooperative
- search engine
- sponsored search
- sponsored search auctions
- online advertising
- search advertising
- information retrieval
- web search
- mobile advertising
- consumer behavior
- web search engines
- keywords
- information retrieval systems
- user queries
- search queries
- multi agent systems
- reinforcement learning
- internet advertising
- database