Baozhu Feng

Publication Activity (10 Years)

Years Active: 2019-2022
Publications (10 Years): 4

Top Topics

Statistical Model

Parameter Learning

Mobile Advertising

Reinforcement Learning

Top Venues

Electron. Commer. Res.

IEEE Intell. Syst.

Publications

Yanwu Yang, Baozhu Feng, Daniel Zeng
Learning Parameters for a Generalized Vidale-Wolfe Response Model with Flexible Ad Elasticity and Word-of-Mouth. CoRR (2022)
Yanwu Yang, Baozhu Feng, Joni Salminen, Bernard J. Jansen
Optimal advertising for a generalized Vidale-Wolfe response model. Electron. Commer. Res. 22 (4) (2022)
Yanwu Yang, Baozhu Feng, Daniel Zeng
Learning Parameters for a Generalized Vidale-Wolfe Response Model With Flexible Ad Elasticity and Word-of-Mouth. IEEE Intell. Syst. 36 (5) (2021)
Baozhu Feng, Yuguo Lei
Cooperative Advertising Strategies in Search Engine Advertising. IMMS (2019)