Optimal advertising for a generalized Vidale-Wolfe response model.
Yanwu YangBaozhu FengJoni SalminenBernard J. JansenPublished in: Electron. Commer. Res. (2022)
Keyphrases
- probabilistic model
- computational model
- mathematical model
- management system
- neural network
- dynamic programming
- probability distribution
- formal model
- theoretical framework
- high level
- case study
- evolutionary algorithm
- bayesian networks
- input data
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- website
- statistical model
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